‘Software is one area where you cannot buy customers’

‘Software is one area where you cannot buy customers’

  • Software companies have started attracting a significant amount of funds from investors like Tiger Global Management and Steadview Capital, which, until now, primarily betted on consumer internet space. The flow comes amid a financing boom in India’s startup industry, the first since 2014-15.
    It mirrors a change in investment trend in the US, where software companies such as videoconferencing player Zoom, cybersecurity firm Crowdstrike and analytics company Datadog have had successful public offerings because of a clearer path to profits compared to heavy loss-making consumer-focused WeWork and Uber. But the flow of capital has also created fears of overvaluation and a bubble.

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