‘Fitness is no longer limited to the gym—it’s part of an individual’s lifestyle’

‘Fitness is no longer limited to the gym—it’s part of an individual’s lifestyle’

  • “Fitness was once limited to only the gym. But now it has become a part of an individual’s lifestyle,” said Sameer Maheshwari, founder, HealthKart. “It is not about going from point A to B in the gym; it’s also about adopting a habit of healthy eating,” he added.
  • “Fitness is one of those categories that can grow multi-fold through education. A lot of people want to be fit, but they have a hard time figuring out the right diet and the right regime to follow,” Maheshwari further said.
  • He said: “Truly confident brands and brand leaders need to be okay with losing control in a conversation and steering it in a direction feasible to them, in real time. That requires patience, guts and a lot of thought.”

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