- “Fitness was once limited to only the gym. But now it has become a part of an individual’s lifestyle,” said Sameer Maheshwari, founder, HealthKart. “It is not about going from point A to B in the gym; it’s also about adopting a habit of healthy eating,” he added.
- “Fitness is one of those categories that can grow multi-fold through education. A lot of people want to be fit, but they have a hard time figuring out the right diet and the right regime to follow,” Maheshwari further said.
- He said: “Truly confident brands and brand leaders need to be okay with losing control in a conversation and steering it in a direction feasible to them, in real time. That requires patience, guts and a lot of thought.”
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