Dunkin’ is launching its Beyond Meat sandwich nationally

Dunkin’ is launching its Beyond Meat sandwich nationally

  • Dunkin’ is launching its Beyond Meat breakfast sandwich nationally in November, two months ahead of schedule, after a highly successful test of the product this summer.
  • The buzzy new sandwich is a way for the chain to capitalize on growing consumer interest in plant-based proteins — and take up more space in the increasingly competitive breakfast segment.
  • Dunkin’ first introduced a breakfast sandwich featuring Beyond Meat’s meatless sausage in New York City this July. That test “exceeded our expectations,” Dunkin’ CEO Dave Hoffmann said in a statement Monday. The Beyond Sausage Sandwich is now the second best-selling item in Dunkin’s Manhattan stores, following the company’s bacon, egg and cheese bagel. Sales of the sandwich were more than twice as high as expected.

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